Pond’s is partnering with actress Jordana Brewster on its new campaign, #AntiAgeLimits. The campaign also promotes Pond’s Rejuveness Anti-Wrikle cream.

Brewster said, “Everyone seems to have a preconceived notion of what your timeline should be. I’ve personally had a very unconventional path. I delayed school to start acting at a young age – despite many telling me that I should wait until I was older – and now that I’ve been acting for years, people seem surprised to hear that I’m hoping to try my hand at new things like writing and producing as I get older.” Her advice to women?  “Don’t let anyone tell you that you’re too old or too young.”

The Survey

The new campaign was inspired by the results of its recent survey that asked 1,000 American women across generations how they perceive age limitations in their own lives.

Nearly 7 out of 10 women – from Millennials to Baby Boomers – agree that society places arbitrary age limits on what women can do.

92% percent of women still feel a woman can be too old or too young for certain activities and assigned threshold ages to everything from dating online and getting married to starting a family and even changing careers.

Suzanne Palentchar, Skincare Marketing Director, Unilever, said, “Even as new doors for women continue to open, the research clearly shows that there’s still plenty of work to be done in erasing the notion of what is ‘age-appropriate’.”

The Results

Almost every woman surveyed felt there are one or more activities that women are too old or too young to pursue.

    Dating online: 59 is too old & 20 is too young
    Wearing makeup: 65 is too old & 17 is too young
    Being the CEO: 59 is too old & 24 is too young
    Having kids: 46 is too old & 20 is too young
    Starting a new career: 55 is too old & 23 is too young
    Getting married: Age 64 is too old & 19 is too young
    Backpacking around the world: Age 54 is too old & 21 is too young

Pond’s also discovered differing generational viewpoints when it comes to aging and its perceived limitations: 

    Millennials claim to see signs of aging starting from age 18 – 29 – earlier than Gen X-ers and Baby Boomers
    83% of Baby Boomers feel you are never too old or young to fall in love
    Only 1% of Baby Boomers felt you can be too old to use the internet
    40% of Gen X-ers were most comfortable with themselves in their 30’s while 31% of Baby Boomers were most comfortable in their 50’s